Russian GOST – acquire it for your goods and improve your chances concerning being successful on Russian market
Posted on 18/09/2020 8:30am
Russian market according to analyses carried out by different specialists in this topic is discovered to be pretty difficult in various areas. Firstly, we need to remember that the conditions there in terms of political and financial sphere are really difficult.
Moreover, they are not stable as Russia doesn’t belong to the most influential international organizations. Hence, this country in most cases leads an independent policy, which is in most cases concentrated on the country itself. Despite the fact that so far there was no proper advertisement for establishing an enterprise in this country, we need to not forget that this market has a significant potential.
Author: Barry Lewis
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Firstly, it is connected with the fact that concerning Russian GOST we may increase our chances on the market, which is considered to be one of those, which lacks competition the most (gost certification). As a result, if an enterprise manages to expand on it successfully, it can increase its revenues considerably.
Nevertheless, without investments in obtaining GOST certification we can find it relatively hard to reach good results and capture interesting market share in Russia. Moreover, we need to also remember that it is quite influential and widely respected among Russian clients. Consequently, if a product made by a foreign company, regardless of its quality, hasn’t acquired similar certificate, it is not really likely at all to be bought by various customers. This proves that acquiring so called Russian GOST is contemporarily almost a necessity for enterprises, who would like to open their branches in Russia (etc.).
Taking everything into consideration, being active on the Russian market contemporarily is referred to no doubt with acquiring GOST certification.
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The mentality of the Russian customers towards this document makes it almost impossible for a foreign product to reach good results and sales numbers without spending satisfactory amount of money in obtaining it.